Buenos Aires to debut its own pavilion at the Marché du Film in Cannes
The City presents a strategic space to promote its audiovisual industry, boost local talent and position itself as an international filming destination.
For the first time, the City of Buenos Aires will have its own pavilion at the Marché du Film of the Cannes Film Festival, one of the most important audiovisual markets in the world. Under the slogan “Buenos Aires in Cannes – Presenting the city as the best place to shoot”, the City will deploy a program aimed at strengthening its international positioning and promoting its creative ecosystem. The pavilion will be located at the Village International Riviera | Pavilion #106, and will serve as a key meeting point for industry professionals. The space will feature a dedicated networking area for Buenos Aires–based professionals —including producers, directors, showrunners and talent— with meeting tables available throughout the market in a comfortable and accessible environment. The pavilion’s program is developed in collaboration with the Argentine Film Academy and brings together a series of activities designed to showcase local talent, foster international co-production and address key industry challenges, including technological innovation, artificial intelligence and new tools for content development. The agenda will open on Thursday, May 14 at 11 AM with a special presentation of productions promoted by the Buenos Aires Theatre Complex, exploring the intersection between performing arts and audiovisual language. The activity will offer a perspective on new forms of adaptation, narrative experimentation, and dialogue between theater and cinema, highlighting the creative potential of one of the City’s most emblematic cultural institutions. That same day at 12 PM, Molino Studio will launch its masterclass series with “Mapping a Cinematic IP”, introducing the “Project Driller” tool — designed to analyze a project’s core elements and assess its potential to expand into a multi-platform narrative ecosystem. The program continues on Friday, May 15 at 11 AM with “Expanding Narratives: Audience as World-Building Generators”, using El Eternauta as a case study to explore the evolution of an intellectual property from its core elements to the construction of a self-sustaining storyworld. Also on Friday, May 15 at 12 PM, “Iberseries & Platino Industria: Meet & Connect” will offer a networking space designed to foster connections between professionals, platforms and institutions across the Ibero-American audiovisual ecosystem. The featured program also includes “Academies in Dialogue” on Friday, May 15 at 5 PM, with the participation of Hernán Findling, President of the Argentine Film Academy and Vice President of FIACINE. On Saturday, May 16 at 11 AM, a live session will apply the “Project Driller” tool to projects in development, evaluating their potential based on current market dynamics and audience expectations. At 5 PM, “Cinecittà: Producing with Latin America”, led by Roberto Stabile, will explore new co-production opportunities between Italy and Latin America through Cinecittà’s international strategy and recently launched funding initiatives. At 6:15 PM, Palais C will host a special screening of Cyrano in My Head, directed by Maxi Gutierrez. Inspired by the stage production Cyrano, the film follows an acclaimed actor revisiting the role that shaped his vocation, offering an intimate exploration of performance, vulnerability and the craft of acting. On Sunday, May 17 at 11 AM, the Film Commissions Networking Session, hosted by the Buenos Aires Film Commission, will gather representatives from leading film commissions to strengthen international collaboration and promote new production opportunities. The afternoon program will continue at 5 PM with “Ibermedia & CAACI: Program Update & Industry Perspectives”, a space dedicated to discussing recent developments and challenges within the audiovisual sector. At 5:45 PM at Palais B, Buenos Aires will showcase its local talent through a special screening of The Victors, winner of the Grand Prize at the latest BAFICI edition, highlighting the strength and diversity of the city’s independent film scene. The day will conclude with a Tribute to Elena Vilardell at 6 PM, hosted by the Argentine Film Academy alongside producers’ and filmmakers’ associations, recognizing her key role in strengthening Ibero-American audiovisual collaboration. The tribute will be followed by a cocktail reception. Finally, on Monday, May 18 at 11 AM, Gennial Studio will present “The Human Algorithm: Building Stories in the Age of AI”, an exploration of how artificial intelligence is reshaping storytelling, creative processes and content development within the audiovisual industry. Through this participation, Buenos Aires reinforces its internationalization strategy and consolidates its role as a leading audiovisual hub in the region, promoting collaboration, innovation and the development of globally-oriented content.Featured Program